Scholastic veteran to spearhead business development in North America
ASHEVILLE, NC – 2/25/10 – Guy Blumberg, former Advertising Director at Scholastic Professional Media, today announced that he has joined forces with Sensible City as its Vice President of Business Development. A resident of Manhattan, Blumberg will lead the opening of Sensible City’s New York office, from which he’ll pilot the company’s expansion in North America. The new role with Sensible City is effective immediately.
Sensible City President Ian Bryan announced the addition this week, explaining Blumberg will work to grow the company’s global community of progressive brands in education, infrastructure and beyond.
“Guy makes it his business to study how people work and succeed,” says Bryan. “As a result, he brings a solid track record for building and leading successful relationships. This client-centric, win-win approach to business is an ideal fit for Sensible City’s business model and philosophy.”
Prior to his newly acquired role, Blumberg spent 11+ years at Scholastic Professional Media, managing over $1M a year in annual sales portfolios between 2004 and 2008. He coordinated launch efforts for both Administrator Magazine and the Scholastic Technology Guide, and was awarded the Exceptional Marketer Award in 2002 and selected from among hundreds to receive the Chairman’s Gold Star Award in 2004. In previous roles,
Blumberg brings to the table insight and experience in sales management, business development, product marketing, strategic alliances, territory development, quality control, financial analysis, vendor relations, strategic planning and team leadership.
Guy Blumberg earned a Bachelor of Arts degree from Drew University in 1978 and later received his Professional Certificate in Business Coaching from New York University. Previous executive roles include Partner and National Sales Manager for Alart Associates, Inc.
Follow Guy Blumberg at http://www.twitter.com/guyblumberg
Other contact info: 312.528.9111 x109 (office) / guyblumberg@sensiblecity.com
About Sensible City
Headquartered in Asheville, NC, the Sensible City LLC is a global communications and strategic marketing company specializing in enterprises which propel greatly-needed social and environmental progress. Working exclusively with products, ideas and brands which “do good” by their nature, Sensible City designs and facilitates growth for its clients by deploying a unique blend of proprietary systems in community building, social media, media relations and outreach marketing. Its systems are metrical, measurable and transformational: outperforming traditional communications models by more than 10 to 1.
Learn more at www.sensiblecity.com
Contact:
Sara Needham
Sensible City Media Relations
312.528.9111 x103