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	<title>Sensible City &#187; Ian Bryan</title>
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	<description>Integrative Community Engagement</description>
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		<itunes:summary>Just another WordPress weblog</itunes:summary>
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		<itunes:category text="Society &amp; Culture"/>
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			<itunes:email>andrewfletcher@sensiblecity.com</itunes:email>
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		<title>Virtual Vehicle Company: Unlocking Green Car Data With Cell Phones</title>
		<link>http://www2.sensiblecity.com/2010/08/virtual-vehicle-company-unlocking-green-car-data-with-cell-phones/</link>
		<comments>http://www2.sensiblecity.com/2010/08/virtual-vehicle-company-unlocking-green-car-data-with-cell-phones/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 14:40:44 +0000</pubDate>
		<dc:creator>Ian Bryan</dc:creator>
				<category><![CDATA[Clients In The News]]></category>
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://www2.sensiblecity.com/?p=2858</guid>
		<description><![CDATA[Virtual Vehicle Company, a startup that was one of the 100 finalists showing their technology at the Cleantech Open Conference on Thursday, is the first company that I’ve seen that truly uses the latest cell phone innovations to...]]></description>
			<content:encoded><![CDATA[<p>Virtual Vehicle Company, a startup that was one of the 100 finalists showing their technology at the <a href="http://www.cleantechopen.com" target="_blank">Cleantech Open Conference</a> on Thursday, is the first company that I’ve seen that truly uses the latest cell phone innovations to unlock useful data about greener transportation. Developed at UC Berkeley, VEVCo has developed a mobile application for smart phones that can track a user’s driving behavior using inputs like the embedded GPS and largely without the driver having to manually input any information.</p>
<p>As co-founder Laura Schewel told me at the event, it was only when Google and Apple launched their mobile operating systems that VEVCo was able to make an app that was inexpensive and could pull driver information unobtrusively. By using the GPS chip, the app can tell when the driver has started driving, when they stop, how fast or slow they drive, their daily average range, and the common length of the trips they take, among other things. While Schewel said she’s seen other companies spend millions of dollars trying to get that type of driving data, their app cost in the hundreds of thousands of dollars range to build.</p>
<p>That type of driving information, repackaged in various ways, could also be very valuable to a variety of industries from automakers, auto dealers and auto insurance companies to advertisers and web firms. The first market that VEVCo is targeting will be automotive marketing and VEVCo has developed the Virtual Test Drive app and website that uses driving information to educate and recommend what type of green car a consumer should (or could) buy or lease from a plug-in hybrid, to an all-electric, to a flex-fuel to a cleaner diesel car.</p>
<p>[<a href="http://earth2tech.com/2010/07/23/virtual-vehicle-company-unlocking-green-car-data-with-cell-phones/" target="_blank">Read entire feature by Katie Fehrenbacher here</a>]</p>
]]></content:encoded>
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		</item>
		<item>
		<title>OC Register: School uses hand-held technology to improve test scores</title>
		<link>http://www2.sensiblecity.com/2010/07/oc-register-school-uses-hand-held-technology-to-improve-test-scores/</link>
		<comments>http://www2.sensiblecity.com/2010/07/oc-register-school-uses-hand-held-technology-to-improve-test-scores/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 16:09:34 +0000</pubDate>
		<dc:creator>Ian Bryan</dc:creator>
				<category><![CDATA[Clients In The News]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Top News]]></category>
		<category><![CDATA[achievement gains]]></category>
		<category><![CDATA[LRS]]></category>
		<category><![CDATA[measured impact]]></category>
		<category><![CDATA[Oak Middle School]]></category>
		<category><![CDATA[q4]]></category>
		<category><![CDATA[q5]]></category>
		<category><![CDATA[q7]]></category>
		<category><![CDATA[qwizdom]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[SRS]]></category>
		<category><![CDATA[SRS research]]></category>
		<category><![CDATA[student response system]]></category>
		<category><![CDATA[systems]]></category>
		<category><![CDATA[Todd Schmidt]]></category>

		<guid isPermaLink="false">http://www2.sensiblecity.com/?p=2586</guid>
		<description><![CDATA[California’s most broadly distributed newspaper came out to Oak Middle School in Los Alamitos last week and found  Teacher Todd Schmidt and his approach to technology irresistible...]]></description>
			<content:encoded><![CDATA[<p>California&#8217;s most broadly distributed newspaper came out to Oak Middle School in Los Alamitos last week and found  Teacher Todd Schmidt and his approach to technology irresistible. Scroll down for an inspiring &#8220;in-action&#8221; photo gallery from Schmidt&#8217;s class.</p>
<p>LOS ALAMITOS–Oak Middle School has seen a significant jump in its state test scores since the introduction of a new learning technology that forces students to participate in classroom lessons and helps teachers better tailor their lectures, officials said.</p>
<div id="attachment_2587" class="wp-caption alignnone" style="width: 570px"><img class="size-full wp-image-2587" title="la5" src="http://www2.sensiblecity.com/wp-content/uploads/2010/05/la5.jpg" alt="la5" width="560" height="420" /><p class="wp-caption-text">Students in Oak Middle School&#39;s Todd Schmidt&#39;s 8th grade U.S. History class use Quizdom technology to participate in class. Los Alamitos School District is one of the larger users of of the Qwizdom program in Orange County. Photo Credit: Ana Venegas, OC Register</p></div>
<p>Social Studies teacher Todd Schmidt acted as the guinea pig for the Los Alamitos Unified School District in using a hand-held, question-and-answer program called Qwizdom that he says helps students better learn and retain information.</p>
<p>&#8220;There&#8217;s this lofty goal that sounds unattainable, but (we can) actually achieve it: to get every student to answer every question, every time,&#8221; he said.</p>
<div id="attachment_2589" class="wp-caption alignnone" style="width: 570px"><img class="size-full wp-image-2589" title="la3" src="http://www2.sensiblecity.com/wp-content/uploads/2010/05/la3.jpg" alt="la3" width="560" height="420" /><p class="wp-caption-text">Teacher Todd Schmidt engages his eighth-graders in U. S. History with the Qwizdom Student Response System. &quot;It&#39;s a tool that assesses and engages. It does not replace the teacher,&quot; said Schmidt. Photo Credit: Ana Venegas, OC Register</p></div>
<p>The technology allows the teacher to ask a question related to the lesson, then students plug in the answer on a hand-held remote. The teacher can see who has answered and who hasn&#8217;t.</p>
<p>Answers are projected onto a computer screen that uses kid-friendly graphs and games to keep students engaged.</p>
<div id="attachment_2594" class="wp-caption alignnone" style="width: 570px"><img class="size-full wp-image-2594" title="la6" src="http://www2.sensiblecity.com/wp-content/uploads/2010/05/la6.jpg" alt="la6" width="560" height="420" /><p class="wp-caption-text">Oak Middle School teacher Todd Schmidt lobbied to bring the Quizdom Student Response System to Oak Middle School in Los Alamitos. &quot; The retention is so much better with these because every one of them is engaged,&quot; said Schmidt. Photo Credit: Ana Venegas, OC Register</p></div>
<p>Schmidt said Qwizdom specifically benefits students who are shy or not confident to answer questions out loud in the classroom because it allows them to participate anonymously.</p>
<p>&#8220;It is non-threatening,&#8221; he said. &#8220;I have proof that shows these kids are definitely getting it.&#8221;</p>
<p>And that proof comes in the form of better standardized state test scores, he said.</p>
<div id="attachment_2588" class="wp-caption alignnone" style="width: 570px"><img class="size-full wp-image-2588" title="la1" src="http://www2.sensiblecity.com/wp-content/uploads/2010/05/la1.jpg" alt="Eliot Bland, 13, center, responds to a question with the Qwizdom remote at Oak Middle School in Los Alamitos. Teacher Todd Schmidt tested the Qwizdom Student Response System on a couple of classes and noted a 15% increase in CST test scores. " width="560" height="420" /><p class="wp-caption-text">Eliot Bland, 13, center, responds to a question with the Qwizdom remote at Oak Middle School in Los Alamitos. Teacher Todd Schmidt tested the Qwizdom Student Response System on a couple of classes and noted a 15% increase in CST test scores. Photo Credit: Ana Venegas, OC Register</p></div>
<p>&#8220;We had a 20-point jump in Social Studies in the California State Test,&#8221; Schmidt said. &#8220;Los Alamitos is 75 percent proficient, which is three times the state average. Last year, we went up to 84 percent because we&#8217;ve been using these. I think next year our scores are going to be even higher.&#8221;</p>
<p>The program also lets teachers better mold their lesson plans because they can see what students are grasping or what concepts may need more attention.</p>
<p>&#8220;Now, I know exactly what to hit,&#8221; Schmidt said. &#8220;It has impacted my teaching so dramatically&#8230; because I know they&#8217;re understanding and retaining the material.&#8221;</p>
<p>The program started in Schmidt&#8217;s classroom last year and this spring the district has been incorporating the hand-held devices into more classrooms and a variety of subjects including math, language arts and science, he said.</p>
<p>Contact the writer: 714-796-7953 or jfletcher@ocregister.com</p>
<p><a href="http://www.ocregister.com/news/students-250937-schmidt-held.html" target="_blank">[Click here to read the entire article at OCregister.com]</a></p>
<div id="attachment_2591" class="wp-caption alignnone" style="width: 570px"><img class="size-full wp-image-2591" title="la2" src="http://www2.sensiblecity.com/wp-content/uploads/2010/05/la2.jpg" alt="la2" width="560" height="420" /><p class="wp-caption-text">Eight-grader Tailynn Carlton, left, shows McGaugh Elementary School assistant principal Bill Mac Donald, center, and Los Alamitos School District Superintendent Dr. Gregory Franklin, how to use the Qwizdom remote in class. Los Alamitos School District personnel and parents visited teacher Todd Schmidt&#39;s class to learn about Qwizdom. Photo Credit: Ana Venegas, OC Register</p></div>
<div id="attachment_2590" class="wp-caption alignnone" style="width: 570px"><img class="size-full wp-image-2590" title="la9" src="http://www2.sensiblecity.com/wp-content/uploads/2010/05/la9.jpg" alt="la9" width="560" height="420" /><p class="wp-caption-text">Oak Middle School teacher Todd Schmidt uses the Qwizdom Q7 presenter&#39;s tablet. Photo Credit: Ana Venegas, OC Register</p></div>
<div id="attachment_2592" class="wp-caption alignnone" style="width: 570px"><img class="size-full wp-image-2592" title="la8" src="http://www2.sensiblecity.com/wp-content/uploads/2010/05/la8.jpg" alt="la8" width="560" height="420" /><p class="wp-caption-text">A student uses the Qwizdom student remote at Oak Middle School in Los Alamitos. Photo Credit: Ana Venegas, OC Register</p></div>
<div id="attachment_2593" class="wp-caption alignnone" style="width: 570px"><img class="size-full wp-image-2593" title="la4" src="http://www2.sensiblecity.com/wp-content/uploads/2010/05/la4.jpg" alt="la4" width="560" height="420" /><p class="wp-caption-text">Natalie Landis, 13, gives her response with the Qwizdom remote in a U.S. History class at Oak Middle School in Los Alamitos. Photo Credit: Ana Venegas, OC Register</p></div>
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		<item>
		<title>Governor Quinn and Mayor Daley Open Fourth Annual Chicago Green Festival</title>
		<link>http://www2.sensiblecity.com/2010/07/governor-quinn-and-mayor-daley-open-fourth-annual-chicago-green-festival/</link>
		<comments>http://www2.sensiblecity.com/2010/07/governor-quinn-and-mayor-daley-open-fourth-annual-chicago-green-festival/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 18:24:48 +0000</pubDate>
		<dc:creator>Ian Bryan</dc:creator>
				<category><![CDATA[Clients In The News]]></category>
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://www2.sensiblecity.com/?p=2564</guid>
		<description><![CDATA[CHICAGO &#8211; Illinois Governor Pat Quinn joined Mayor Richard M. Daley for the opening ceremony of the Fourth Annual Chicago Green Festival on Saturday, which included Quinn&#8217;s signing an amendment to the Capital Development Board Act. The updated legislation calls for the measurement, reporting and comparison of energy consumption across 10 types of buildings, for [...]]]></description>
			<content:encoded><![CDATA[<p>CHICAGO &#8211; Illinois Governor Pat Quinn joined Mayor Richard M. Daley for the opening ceremony of the Fourth Annual Chicago Green Festival on Saturday, which included Quinn&#8217;s signing an amendment to the Capital Development Board Act.</p>
<p><br style="padding: 0px; margin: 0px;" />The updated legislation calls for the measurement, reporting and comparison of energy consumption across 10 types of buildings, for the purpose of identifying a simple and easily understood energy labeling system for commercial buildings.<br style="padding: 0px; margin: 0px;" /><br style="padding: 0px; margin: 0px;" />After signing the Amendatory Act, Quinn and Daley strolled the show floor, visiting many of Chicago&#8217;s best known green companies and pausing to talk with concerned citizens and activists.<br style="padding: 0px; margin: 0px;" /><br style="padding: 0px; margin: 0px;" />The Chicago Green Festival continues Sunday, May 23, with highlights including its popular Eco-Fashion Show and special appearances by Dr. Kevin Danaher, Ambassador Carol Mosely Braun, Dr. Alan Greene, Chris Moore and others.<br style="padding: 0px; margin: 0px;" /><br style="padding: 0px; margin: 0px;" />While many public events are notoriously wasteful, Green Festival offsets 100% of its electricity emissions with clean, renewable energy and minimizes environmental impact by reusing, recycling, or composting 97 percent or more of show waste. To further lower the impact of the event on the environment, attendees who bike to Green Festival and use the free Bike Valet will receive complimentary admission, courtesy of Clif Bar.<br style="padding: 0px; margin: 0px;" /><br style="padding: 0px; margin: 0px;" />A joint project of Global Exchange and Green America, Green Festival is a forum to explore and build sustainable solutions for successful communities and a healthier environment. For more information, visit http://greenfestivals.org.<br style="padding: 0px; margin: 0px;" /><br style="padding: 0px; margin: 0px;" />####</p>
]]></content:encoded>
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		<item>
		<title>This month&#8217;s KIVA (Nicaragua)</title>
		<link>http://www2.sensiblecity.com/2010/07/this-months-kiva-managua-nicaragua/</link>
		<comments>http://www2.sensiblecity.com/2010/07/this-months-kiva-managua-nicaragua/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 19:34:13 +0000</pubDate>
		<dc:creator>Ian Bryan</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Community]]></category>

		<guid isPermaLink="false">http://www2.sensiblecity.com/?p=2395</guid>
		<description><![CDATA[Sensible City invests from its profits each month into microfinance projects throughout the developing world via kiva.org. We encourage you to join us in these efforts!]]></description>
			<content:encoded><![CDATA[<h2 style="font-family: Helvetica, Arial, sans-serif; color: #006600; font-size: 14px; margin-top: 5px; margin-bottom: 5px; clear: both; background-color: #d9ecb0; width: 450px; font-weight: bold; margin-right: 0px; margin-left: 0px; text-align: left; padding: 5px;"><a href="http://www2.sensiblecity.com/wp-content/uploads/2010/02/489763.jpg"><img class="alignleft size-full wp-image-2396" style="margin-left: 5px; margin-right: 5px;" title="489763" src="http://www2.sensiblecity.com/wp-content/uploads/2010/02/489763.jpg" alt="489763" width="270" height="360" /></a><span style="font-weight: normal;"><span style="color: #000000;">Ivania is 28 years old and has worked hard to get ahead in her studies. She is married and has a one year old daughter, who her mother helps care for. Her husband works as a collector for the Café Soluble plant. She works as a teller in a bank. She has been doing this for one year, but her salary is low. She also works with the new businesses in the capital city on the weekends, where she can earn a little extra, but this limits the time she is able to spend with her family. She also gets off of work very late and she is often afraid when traveling home, because of the crime along her route.<br style="font-family: Helvetica, Arial, sans-serif; color: #006600;" /><br style="font-family: Helvetica, Arial, sans-serif; color: #006600;" />Her plans are to move into another position that will provide better income, which will allow her to complete the improvements to her small home, which she and her husband have managed to build. She requested this loan because she needs to complete her bathroom and she doesn’t have the money for the labor. This is why she reached out to Afodenic, who is providing the opportunity to make these improvements. “I am happy to be able to complete the bathroom in order to have better privacy and a more hygienic home.” She has already purchased building materials, such as stone, sand, cement, iron, and flooring to begin the work.</span></span></h2>
<h2 style="font-family: Helvetica, Arial, sans-serif; color: #006600; font-size: 14px; margin-top: 5px; margin-bottom: 5px; clear: both; background-color: #d9ecb0; width: 450px; font-weight: bold; margin-right: 0px; margin-left: 0px; text-align: center; padding: 5px;">About the Loan</h2>
<table style="font-family: Helvetica, Arial, sans-serif; color: #006600; font-size: 12px; vertical-align: top; margin-top: 15px; margin-right: auto; margin-bottom: 15px; margin-left: auto;" border="0" cellspacing="5" align="left">
<tbody style="font-family: Helvetica, Arial, sans-serif; color: #006600;">
<tr style="font-family: Helvetica, Arial, sans-serif; color: #006600;">
<th style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top; padding-bottom: 5px; white-space: nowrap;">Location:</th>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;">Managua, Nicaragua</td>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;"></td>
<th style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top; padding-bottom: 5px; white-space: nowrap;"><a style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-decoration: none; line-height: 1.25em; border-bottom-color: #455099; border-bottom-width: 1px; border-bottom-style: dotted; font-weight: bold; cursor: help;" href="javascript:pop('http://na3.salesforce.com/_ui/selfservice/pkb/PublicKnowledgeSolution/d?orgId=00D500000006svl&amp;id=50150000000Ry3z', 'Kiva_Help', 700, 500);">Repayment Term</a>:</th>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top; white-space: nowrap;">15 months<br style="font-family: Helvetica, Arial, sans-serif; color: #006600;" /><a style="font-family: Helvetica, Arial, sans-serif; color: #0000cc; text-decoration: underline;" href="http://www.kiva.org/lend/176630#payments">(more info)</a></td>
</tr>
<tr style="font-family: Helvetica, Arial, sans-serif; color: #006600;">
<th style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top; padding-bottom: 5px; white-space: nowrap;">Activity:</th>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;">Personal Housing Expenses</td>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;"></td>
<th style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top; padding-bottom: 5px; white-space: nowrap;"><a style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-decoration: none; line-height: 1.25em; border-bottom-color: #455099; border-bottom-width: 1px; border-bottom-style: dotted; font-weight: bold; cursor: help;" href="javascript:pop('http://na3.salesforce.com/_ui/selfservice/pkb/PublicKnowledgeSolution/d?orgId=00D500000006svl&amp;id=50150000000Ry44', 'Kiva_Help', 700, 500);">Repayment Schedule</a>:</th>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;">Monthly</td>
</tr>
<tr style="font-family: Helvetica, Arial, sans-serif; color: #006600;">
<th style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top; padding-bottom: 5px; white-space: nowrap;">Loan Use:</th>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;">Building materials and lobor</td>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;"></td>
<th style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top; padding-bottom: 5px; white-space: nowrap;"><a style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-decoration: none; line-height: 1.25em; border-bottom-color: #455099; border-bottom-width: 1px; border-bottom-style: dotted; font-weight: bold; cursor: help;" href="javascript:pop('http://na3.salesforce.com/_ui/selfservice/pkb/PublicKnowledgeSolution/d?orgId=00D500000006svl&amp;id=50150000000Ry49', 'Kiva_Help', 700, 500);">Currency Exchange Loss</a>:</th>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;">Covered</td>
</tr>
<tr style="font-family: Helvetica, Arial, sans-serif; color: #006600;">
<th style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top; padding-bottom: 5px; white-space: nowrap;"></th>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;"></td>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;"></td>
<th style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top; padding-bottom: 5px; white-space: nowrap;"><a style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-decoration: none; line-height: 1.25em; border-bottom-color: #455099; border-bottom-width: 1px; border-bottom-style: dotted; font-weight: bold; cursor: help;" href="javascript:pop('http://www.kiva.org/help/entrepreneurSummary#DefaultProtection', 'Kiva_Help', 500, 500);">Default Protection</a>:</th>
<td style="font-family: Helvetica, Arial, sans-serif; color: #006600; text-align: left; vertical-align: top;">Not Covered</td>
</tr>
</tbody>
</table>
<p>Sensible City invests from its profits each month into microfinance projects throughout the developing world via kiva.org. We encourage you to join us in these efforts!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What is the real impact of PR in K12?</title>
		<link>http://www2.sensiblecity.com/2010/07/the-role-of-community-based-public-relations-in-education/</link>
		<comments>http://www2.sensiblecity.com/2010/07/the-role-of-community-based-public-relations-in-education/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 18:16:04 +0000</pubDate>
		<dc:creator>Ian Bryan</dc:creator>
				<category><![CDATA[About Us]]></category>
		<category><![CDATA[Top News]]></category>

		<guid isPermaLink="false">http://www2.sensiblecity.com/?p=2919</guid>
		<description><![CDATA[Glen McCandless of Selling to Schools invited Sensible City Founder Ian Bryan onto his program to discuss PR in education: blind spots, opportunities and sales integration. ]]></description>
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<p>Glen McCandless of <a href="http://sellingtoschools.com/">Selling to Schools</a> invited Sensible City Founder Ian Bryan onto his program to discuss PR in education: blind spots, opportunities and sales integration.</p>
<p>Episode Overview:</p>
<p>Public relations has taken the back seat to other types of lead generation education marketing for most companies in the K-12 market, especially with tight economic conditions.</p>
<p>Many companies focus their PR efforts on occasional features in education trade publications, while relying on press releases and web communications to reach the rest of their audience.</p>
<p>Most education marketing and sales executives struggle with PR measurement and ROI, relegating the lion’s share of their budgets to sales infrastructure, advertisements, tradeshows, webinars and other products believed to be “measurable”.</p>
<p>But recent market trends are causing some savvy executives to change their minds and reconsider PR &#8212; but framed quite differently.</p>
<p>In this episode, we&#8217;ll take about 15 minutes to explore the topic with our guest, PR expert Ian Bryan. Ian has a unique perspective on PR as a way to drive sales of educational technology. He and his organization, Sensible City, have been delivering sales-integrated PR in K12 education since 2005,and they have thousands of news stories and millions of dollars in sales to show for their efforts.</p>
<p>Visit <a href="http://sellingtoschools.com/" target="_blank">www.sellingtoschools.com</a> for more topics covered by Glen McCandless.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fox News Indianapolis: “virtual ink” in Bloomfield</title>
		<link>http://www2.sensiblecity.com/2010/07/fox-news-indianapolis-finds-virtual-ink-in-bloomfield-school-district/</link>
		<comments>http://www2.sensiblecity.com/2010/07/fox-news-indianapolis-finds-virtual-ink-in-bloomfield-school-district/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 15:39:58 +0000</pubDate>
		<dc:creator>Ian Bryan</dc:creator>
				<category><![CDATA[Clients In The News]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Top News]]></category>
		<category><![CDATA[eno]]></category>
		<category><![CDATA[polyvision]]></category>
		<category><![CDATA[Quizdom]]></category>
		<category><![CDATA[qwizdom]]></category>

		<guid isPermaLink="false">http://www2.sensiblecity.com/?p=2460</guid>
		<description><![CDATA[NDIANAPOLIS – Remember the days when students would raise their hand and then write their answers with chalk on the chalkboard? Well, those days are long gone in this sixth grade class...]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/XvtxOd32n3k&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/XvtxOd32n3k&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><span style="float: left; margin-right: 5px; padding-right: 5px; border-right-width: 1px; border-right-style: solid; border-right-color: #666666;">Kara Brooks</span><span style="float: left;">Fox59.com</span></p>
<p>PolyVision eno Interactive Whiteboards and Qwizdom Student Response Systems in use in Bloomfield School District</p>
<p>INDIANAPOLIS &#8211; Remember the days when students would raise their hand and then write their answers with chalk on the chalkboard?</p>
<p>Well, those days are long gone in this sixth grade classroom at IPS School #391. They&#8217;re using &#8220;virtual ink&#8221; and writing on a giant digital screen. The teachers call it &#8220;3-D curriculum.&#8221;</p>
<p>&#8220;What makes it amazing in 3-D is that it&#8217;s interactive, and students can come up and visually move things. they can write on it with a pen, &#8221; said teacher Christine Strattman.</p>
<p>[<a href="http://www.fox59.com/news/wxin-new-classroom-technology-021710,0,4184144.story" target="_blank">Go to Fox Indianapolis for full story</a>]</p>
]]></content:encoded>
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		<item>
		<title>Thank you! Closing notes from TEDxDenverED</title>
		<link>http://www2.sensiblecity.com/2010/06/thank-you-closing-notes-from-tedxdenvered/</link>
		<comments>http://www2.sensiblecity.com/2010/06/thank-you-closing-notes-from-tedxdenvered/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 03:15:16 +0000</pubDate>
		<dc:creator>Ian Bryan</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Top News]]></category>
		<category><![CDATA[Adora Svitak]]></category>
		<category><![CDATA[Adrianna Svitak]]></category>
		<category><![CDATA[Ashara Ekundayo]]></category>
		<category><![CDATA[Brian Crosby]]></category>
		<category><![CDATA[Dafna Michaelson]]></category>
		<category><![CDATA[Fred Mednick]]></category>
		<category><![CDATA[Hetlena Johnson]]></category>
		<category><![CDATA[ISTE]]></category>
		<category><![CDATA[Keith Krueger]]></category>
		<category><![CDATA[Lora O'Connor]]></category>
		<category><![CDATA[Pandora Thomas]]></category>
		<category><![CDATA[Sarah Elizabeth Ippel]]></category>
		<category><![CDATA[TEDx]]></category>
		<category><![CDATA[tedxdenver]]></category>
		<category><![CDATA[Zakiya Harris]]></category>

		<guid isPermaLink="false">http://www2.sensiblecity.com/?p=2663</guid>
		<description><![CDATA[These pictures are only the beginning. We’ll be posting more pictures, more drawing boards, specific problem/solutions posed and, of course, videos over the coming months. In the mean time, please reach out to us. We want feedback, suggestions and stories of what you are bringing back to your communities.]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-503" title="adora-ashara-stage" src="http://tedxdenvered.com/files/2010/07/adora-ashara-stage.jpg" alt="adora-ashara-stage" width="500" height="200" /></p>
<p>In the days following TEDxDenverED, we’ve begun to navigate the ideas and visions that you sketched onto the problem solving towers and eno boards. There is a lot of work to do… videos to edit, emails to answer and hundreds of photographs and tweets and Facebook posts to sort out.</p>
<p>Perhaps the most challenging element of TEDxDenverED leading up to the big day was the hours we spent sifting through the 1,000 + inquiries we received to fill 225 seats. And almost all of those inquiries came from people whom we found to be absolutely amazing.</p>
<p>Beyond the accolades, there is broad interest in keeping a good thing going. Here are a few questions I’ve received:</p>
<ol>
<li>How many community idea/problem solving sketches did you receive? (<em>answer: we&#8217;re still counting!)</em></li>
<li>When can we do it again? (<em>answer: stay tuned!)</em></li>
<li>How can I find out more about the projects and presenters? <em>(answer: stay tuned and watch for us online and in your email and on twitter)</em></li>
<li>Can I get copies of the images that were on the [eno] interactive whiteboard? (<em>answer: yes &#8211; we&#8217;ll have those up on this site next week)</em></li>
</ol>
<p>One teacher who came all the way from Toronto stated:</p>
<p><em>&#8220;The lobby was a mess of passion and creativity. Brilliant ideas littered the floor, on the walls and everything the eye could see&#8230;&#8221;</em></p>
<p>In case you didn&#8217;t make it into the lobby, here are a few images:</p>
<p><img class="aligncenter size-full wp-image-504" title="towers" src="http://tedxdenvered.com/files/2010/07/towers.jpg" alt="towers" width="500" height="335" /></p>
<p><img class="aligncenter size-full wp-image-505" title="tedxdenvered-towers" src="http://tedxdenvered.com/files/2010/07/tedxdenvered-towers.jpg" alt="tedxdenvered-towers" width="500" height="335" /></p>
<p>If you couldn&#8217;t find any space to contribute, don&#8217;t worry! Dafna Michaelson created an entry space just for you.</p>
<p>We are extending the deadline to choose which idea will receive Sensible City&#8217;s $1,000 challenge. If you watched us on Ustream and want to enter, there&#8217;s time left!</p>
<p>Whether your vision is to apply that &#8220;one thing&#8221; in a classroom, a city or an entire country, we want to hear from you. Please visit and contribute at <a href="http://www.JourneyInstitute.org/TEDxDenverED" target="_blank">www.JourneyInstitute.org/TEDxDenverED</a>.</p>
<p>If you missed the magic that Janine Underhill unleashed on the eno board (ustream viewers probably couldn&#8217;t see most of it), here are a few screens:</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-506" style="border: 1px solid black;" title="Brian-Crosby-1-tedxdenvered" src="http://tedxdenvered.com/files/2010/07/Brian-Crosby-1-tedxdenvered.jpg" alt="Brian-Crosby-1-tedxdenvered" width="500" height="375" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-507" style="border: 1px solid black;" title="Sarah-Elizabeth-Ippell-1-TEDx" src="http://tedxdenvered.com/files/2010/07/Sarah-Elizabeth-Ippell-1-TEDx.jpg" alt="Sarah-Elizabeth-Ippell-1-TEDx" width="500" height="375" /></p>
<hr />We took some chances. We took a crowd of  educators and administrators from K-12, mixed in community leadership and advocacy, and asked you to open up to a dialogue which introduced worldviews that would achieve a triple bottom line:</p>
<ol>
<li>Facilitate distinctions which empower each individual to progress along their own path.</li>
<li>Facilitate open hearted, open minded human connectivity within an international educator community</li>
<li>Leverage that connectivity to empower participants to take something home and make a difference in their communities.</li>
</ol>
<p><img class="aligncenter size-full wp-image-508" title="tedxenvered-collaboration" src="http://tedxdenvered.com/files/2010/07/tedxenvered-collaboration.jpg" alt="tedxenvered-collaboration" width="500" height="375" /></p>
<p>Each presenter we encountered cracked open our hearts &#8211; we were so proud.</p>
<p><img class="aligncenter size-full wp-image-511" title="lenscrogan-tedxdenvered" src="http://tedxdenvered.com/files/2010/07/lenscrogan-tedxdenvered.jpg" alt="lenscrogan-tedxdenvered" width="500" height="335" /></p>
<p><img class="aligncenter size-full wp-image-510" title="zakiya-pandora-tedxdenvered" src="http://tedxdenvered.com/files/2010/07/zakiya-pandora-tedxdenvered.jpg" alt="zakiya-pandora-tedxdenvered" width="500" height="335" /></p>
<p>And each participant, despite the heat and stage glitches, gave of themselves fully.</p>
<p><img class="aligncenter size-full wp-image-509" title="tedxdenvered-audience" src="http://tedxdenvered.com/files/2010/07/tedxdenvered-audience.jpg" alt="tedxdenvered-audience" width="500" height="335" /></p>
<p>These pictures are only the beginning. We&#8217;ll be posting more pictures, more drawing boards, specific problem/solutions posed and, of course, videos over the coming months.</p>
<p>In the mean time, please reach out to us. We want feedback, suggestions and stories of what you are bringing back to your communities.</p>
<p>From all of us on the organizing side of TEDxDenverED, thank you for sharing these ideas and dreams.</p>
<p>Respectfully,</p>
<p>Ian Bryan<br />
Curator<br />
TEDxDenverED</p>
]]></content:encoded>
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		<title>Selling To Schools Radio: Can public relations produce sales in the education market?</title>
		<link>http://www2.sensiblecity.com/2010/05/selling-to-schools-radio-can-public-relations-produce-sales-in-the-education-market/</link>
		<comments>http://www2.sensiblecity.com/2010/05/selling-to-schools-radio-can-public-relations-produce-sales-in-the-education-market/#comments</comments>
		<pubDate>Sun, 30 May 2010 19:35:07 +0000</pubDate>
		<dc:creator>Ian Bryan</dc:creator>
				<category><![CDATA[Clients In The News]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Other News]]></category>
		<category><![CDATA[Ian Bryan]]></category>
		<category><![CDATA[K12 market]]></category>
		<category><![CDATA[measuring PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sensible City]]></category>
		<category><![CDATA[vertical]]></category>

		<guid isPermaLink="false">http://www2.sensiblecity.com/?p=2628</guid>
		<description><![CDATA[Glen McCandless of Selling to Schools invited Sensible City Founder Ian Bryan onto his program to discuss PR in education: blind spots, opportunities and sales integration. Episode Overview: Public relations has taken the back seat to other types of lead generation education marketing for most companies in the K-12 market, especially with tight economic conditions. Many [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2636" title="sts2" src="http://www2.sensiblecity.com/wp-content/uploads/2010/05/sts2.jpg" alt="sts2" /><br />
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<p>Glen McCandless of <a href="http://sellingtoschools.com/">Selling to Schools</a> invited Sensible City Founder Ian Bryan onto his program to discuss PR in education: blind spots, opportunities and sales integration. Episode Overview:</p>
<p>Public relations has taken the back seat to other types of lead generation education marketing for most companies in the K-12 market, especially with tight economic conditions.</p>
<p>Many companies focus their PR efforts on occasional features in education trade publications, while relying on press releases and web communications to reach the rest of their audience.</p>
<p>Most education marketing and sales executives struggle with PR measurement and ROI, relegating the lion’s share of their budgets to sales infrastructure, advertisements, tradeshows, webinars and other products believed to be “measurable”.</p>
<p>But recent market trends are causing some savvy executives to change their minds and reconsider PR &#8212; but framed quite differently.</p>
<p>In this episode, we&#8217;ll take about 15 minutes to explore the topic with our guest, PR expert Ian Bryan. Ian has a unique perspective on PR as a way to drive sales of educational technology. He and his organization, Sensible City, have been delivering sales-integrated PR in K12 education since 2005,and they have thousands of news stories and millions of dollars in sales to show for their efforts.</p>
<p>Visit <a href="http://sellingtoschools.com/" target="_blank">www.sellingtoschools.com</a> for more topics covered by Glen McCandless.</p>
]]></content:encoded>
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		<item>
		<title>ABC: Chicago Festival Season Opens</title>
		<link>http://www2.sensiblecity.com/2010/05/abc-chicago-festival-season-opens/</link>
		<comments>http://www2.sensiblecity.com/2010/05/abc-chicago-festival-season-opens/#comments</comments>
		<pubDate>Sun, 30 May 2010 17:00:15 +0000</pubDate>
		<dc:creator>Ian Bryan</dc:creator>
				<category><![CDATA[Clients In The News]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[chicago green festival]]></category>
		<category><![CDATA[DC Green Festival]]></category>
		<category><![CDATA[San Francisco Green Festival]]></category>
		<category><![CDATA[seattle green festival]]></category>
		<category><![CDATA[Washignton]]></category>

		<guid isPermaLink="false">http://www2.sensiblecity.com/?p=2610</guid>
		<description><![CDATA[The 4th Annual Green Festival is underway at Navy Pier this weekend. Its where Governor Pat Quinn signed legislation aimed at encouraging more buildings to go green. ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin-left: 10px; margin-right: 10px;" title="abc" src="http://www2.sensiblecity.com/wp-content/uploads/2009/10/abc7.gif" alt="" width="105" height="105" />05.24.2010 &#8211; CHICAGO &#8211; The 4th Annual Green Festival is underway at Navy Pier this weekend. Its where Governor Pat Quinn signed legislation aimed at encouraging more buildings to go green. The Governor and Mayor cut the opening ribbon and then checked out the latest technology and solutions for a healthier environment. The legislation signed by the governor greenlights a study into the energy performance of state-owned buildings and it is going to be focusing on how to improve the performance of those buildings.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/LJqbapwF02s&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/LJqbapwF02s&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<item>
		<title>Burien’s Gregory Heights School Shows Off “21st Century Classroom”</title>
		<link>http://www2.sensiblecity.com/2010/05/burien%e2%80%99s-gregory-heights-school-shows-off-%e2%80%9c21st-century-classroom%e2%80%9d/</link>
		<comments>http://www2.sensiblecity.com/2010/05/burien%e2%80%99s-gregory-heights-school-shows-off-%e2%80%9c21st-century-classroom%e2%80%9d/#comments</comments>
		<pubDate>Wed, 12 May 2010 00:11:37 +0000</pubDate>
		<dc:creator>Ian Bryan</dc:creator>
				<category><![CDATA[Clients In The News]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[LRS]]></category>
		<category><![CDATA[q2]]></category>
		<category><![CDATA[q4]]></category>
		<category><![CDATA[q5]]></category>
		<category><![CDATA[q6]]></category>
		<category><![CDATA[qwizdom]]></category>
		<category><![CDATA[SRS]]></category>

		<guid isPermaLink="false">http://www2.sensiblecity.com/?p=2551</guid>
		<description><![CDATA[On Thursday, April 29th, Gregory Heights principal Phil Robinson and teacher Marianne Shibly hosted an open house to demonstrate what is being called the “21st Century Classroom.” The purpose of the event was to share with representatives from other Highline School District schools, parents and members of the press how technology is being used to support teaching in a multi-language classroom.
]]></description>
			<content:encoded><![CDATA[<p>Story &amp; Photos by Michael Brunk</p>
<p>As data is displayed on a wall screen via a digital projector, participants sitting at tables provide input using wireless, hand-held devices. Nearby are racks of net books, available for projects or research. The leader is using a wireless pad to control the flow of information appearing on the screen.</p>
<p>You might think you’re in a high-tech corporate boardroom, but in fact this is just another day in Marianne Shibly’s 4th to 6th grade English Language Learners (ELL) classroom at Gregory Heights Elementary School right here in Burien.</p>
<p><img style="border: 0px initial initial;" title="Qwizdom Q5 and Q6" src="http://qwizdomnews.com/wp-content/uploads/2010/04/Q5Ready.jpg" alt="" width="500" height="375" /></p>
<p>On Thursday, April 29th, Gregory Heights principal Phil Robinson and teacher Marianne Shibly hosted an open house to demonstrate what is being called the “21st Century Classroom.” The purpose of the event was to share with representatives from other Highline School District schools, parents and members of the press how technology is being used to support teaching in a multi-language classroom.</p>
<p>The students in Mrs. Shibly’s classroom come from a variety of cultures, but are united by the fact that English is not their first language. In some cases, they also lack grounding in basic learning skills that would also put them at a disadvantage in a regular classroom setting. In the ELL class they receive the teaching they need to ultimately transition into classes with their peers at Gregory Heights.</p>
<p>The technology is a fundamental part of the learning experience for these students. Funding through several special grants has allowed this classroom to be equipped with a digital video projector, net books for each student and a Student Response System (SRS) that allows each student to interact with a central classroom computer using a small, hand-held “clicker.”</p>
<p style="margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding: 0px;"><a style="color: #333333; text-decoration: underline; padding: 0px; margin: 0px;" href="http://b-townblog.com/wp-content/media/21stcenturyclassroom/soundslider.swf" target="_blank">Click here to view the photo slideshow.</a></p>
<p style="margin-top: 15px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding: 0px;"><a style="color: #333333; text-decoration: underline; padding: 0px; margin: 0px;" href="http://www.b-townblog.com/2010/04/29/buriens-gregory-heights-school-shows-off-21st-century-classroom/" target="_blank">To view the original post, click here.</a></p>
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