Though we could define ourselves in many different ways, it is our company’s core values that tell the real story. With a team that is both diverse and energetic, Sensible City represents a unique approach to the business world. Take a look at our company video and see who we are.

Today we are thrilled to announce that Pamela Wright has joined Sensible City as its Vice President of Media Relations. Operating from our flagship office in Asheville, North Carolina, Pamela will drive the expansion of our national mainstream, consumer, technology and higher education media relations offerings to clients in North America. Following 3 years of consulting with our company, Pamela will now work directly with our clients to understand their development goals and identify media opportunities which meet those needs.

Pamela brings more than 20 years of national and regional experience  as an award-winning program and live news producer, reporter, anchor and talk show host.  Most recently with CBS  Network owned and operated stations in Miami and Los Angeles, Pamela also worked on The Early Show in New York and with stations in Green Bay, WI, Charleston, SC and in Asheville, NC.

About Sensible City: Headquartered in Asheville, North Carolina, Sensible City is a global outreach, marketing and communications agency specializing in products and enterprises which support wide-scale social and environmental progress. Working exclusively with products, ideas and brands which “do good” by their nature, Sensible City designs and facilitates growth for its clients by deploying a unique blend of proprietary systems in community building, social media, media relations and outreach marketing. Sensible City’s specialized services include multimedia and film production, community organizing and brand activation through social media, market and digital media research, event design and production, and traditional public relations services. To learn more, visit www.sensiblecity.com. 

Afternoons at Sensible City are usually filled with coffee and e-mails. Last week we took a break from our regular programming for the betterment of our Asheville Community.

Partnered with Hands On Asheville-Buncombe, The Sensible City Team spent a day volunteering day at the Family Resource Center’s community garden in Emma. There was plenty of fresh air and sun at Emma Elementary School as everyone worked to set the Community Garden to bed for the winter. The afternoon was spent planting winter cover crops, mowing, and cleaning. “The clients we work with are geared towards education and social change,” says Sensible City Multi-Media Producer Andrea Desky, “so we like to reflect that with our own values.”

Take a look at the video to see the crew in action.

Glen McCandless of Selling to Schools invited Sensible City Founder Ian Bryan onto his program to discuss PR in education: blind spots, opportunities and sales integration. Episode Overview:

Public relations has taken the back seat to other types of lead generation education marketing for most companies in the K-12 market, especially with tight economic conditions.

Many companies focus their PR efforts on occasional features in education trade publications, while relying on press releases and web communications to reach the rest of their audience.

Most education marketing and sales executives struggle with PR measurement and ROI, relegating the lion’s share of their budgets to sales infrastructure, advertisements, tradeshows, webinars and other products believed to be “measurable”.

But recent market trends are causing some savvy executives to change their minds and reconsider PR — but framed quite differently.

In this episode, we’ll take about 15 minutes to explore the topic with our guest, PR expert Ian Bryan. Ian has a unique perspective on PR as a way to drive sales of educational technology. He and his organization, Sensible City, have been delivering sales-integrated PR in K12 education since 2005,and they have thousands of news stories and millions of dollars in sales to show for their efforts.

Visit www.sellingtoschools.com for more topics covered by Glen McCandless.

Read Full Article here

ArchDaily featured Re:Vision Dallas honorable mention “Commonwealth” in their latest article. Below is an excerpt – click to read the full article.

We have been featuring several Re:Vision Dallas entries because the competition has attracted forward thinking designers with solutions we’d like to share.  The newest submission from PIKL Studio won an honorable mention for their proposal Commonwealth.   PIKL Studio’s proposal

envisions the urban block as gradually moving toward becoming a natural community built on effective relationships and connections.

Read full article from ArchDaily

Never let it be said that we here at Sensible City don’t have a broad range of diverse interests.  So much to report on this week, its hard to narrow down what we liked the most.  The following are links of news, articles, events that popped up on our radar.

The Governator believes California is drastically underestimating the potential of education technology.   Makes us want to put Kindergarten Cop on our Netflix queue . (AP)

Mark Wanczak of Konstructr explores the meaning of the word “green” in marketing (Konstructr)

California leading state when it comes to green jobs. (LA Times)

Ferrari revs up the green movement. (Cars and SUVs)

Even with Forbes reporting investors pulling out of the “Green Economy” green jobs are on the rise. (NY Times)

]]> http://www2.sensiblecity.com/2009/06/sensible-citys-weekly-radar/feed/ 0 http://www2.sensiblecity.com/2009/02/blast-from-the-past/ http://www2.sensiblecity.com/2009/02/blast-from-the-past/#comments Mon, 09 Feb 2009 19:02:52 +0000 Ian Bryan http://sensiblecity.wordpress.com/?p=698

Robert Fogel Among Experts Who Say Good Ethics is Good Business

Good ethics is good business, according to a panel of business experts speaking at Good Business: The Dialogue Between the Spirit and the Letter of Business Ethics, sponsored by the University of Chicago Alumni Association and the Graham School of General Studies at Gleacher Center June 14.

“Business ethics should not be put on a shelf. It should be thought about and applied,” said moderator Gretchen Winter, JD, vice president of business practices at Baxter Corporation and chair of the Ethics Officer Association.

[Read entire story]

[googlevideo=http://video.google.com/videoplay?docid=-1268988892447834134&hl=en]

Sensible City recently put together this montage of the coverage that Promethean’s products get in the classroom.